About us

We’re a small but powerful team of creatives with one focus: creating the highest quality content to help brands connect with their audiences.

Why ‘craft’ content?

After years of working in agencies and in-house roles, we wanted to do things our own way, and in 2019 we set up Citra Content as a specialist content studio. We do content strategy and production, as well as brand strategy and copywriting – meaning our clients can cover all their content needs in one place.

We have expertise in finance, legal services, tech and a variety of other areas, and each of us has worked in the field for well over a decade, writing for major publications, running agency content teams, and transforming brands with the power of words.

While others ‘leverage’ AI to automate and mass-produce easily replicable content, we use genuine human creativity, experience, and empathy to create ‘craft content’ that sets brands apart from the competition.

Our values

Human first

Content should be created for humans, not algorithms.

Collaborative

An external content team should still feel like part of your team.

Strategic

Investing in content should give a business an edge.

Depiction of how Citra can plug into a client's process as a specialist content creator.

Meet the leadership team

Chris Brown

CONTENT DIRECTOR
Mar Martí

PROJECT MANAGER & SEO CONSULTANT
Fareed Athman

SENIOR FREELANCE COPYWRITER

OUR EXPERTISE

Financial services

• Technology

• Legal

• Education

• Financial services • Technology • Legal • Education •

Join the team

If you’re interested in joining our freelance team, we’d love to hear from you. We’re always looking to build our network of talented content writers, graphic designers and motion designers.