Blog and social content for on-demand lawyers
The client
ALMA Consulting provides on-demand legal professionals to law firms and in-house legal teams, specialising in commercial property. From negotiating leases to handling large-scale acquisitions, they bring deep sector expertise to clients working across everything from wind farms to warehouses.
Founded by lawyers from big-firm backgrounds, ALMA was created to offer greater flexibility – to clients, to consultants, and to the industry as a whole. Their people-first approach sets them apart, and they wanted their brand to reflect that.
The project
As ALMA evolved, they needed to refine their positioning and build a stronger presence in the market. Their core objectives were to establish themselves as thought leaders, drive engagement on their channels, and increase website traffic.
To do that, they needed a clear and compelling brand voice, content that showcased their expertise, and a strategy that would improve their visibility in search. Above all, they wanted a partner who could produce high-quality content at speed – someone who understood B2B professional services and could quickly get to grips with the nuances of their industry.
The work
To create content that resonated, we worked closely with ALMA’s leadership team, getting to know their business and audience. We then developed a strategic content plan, identifying key topics and stories that showcased their expertise. Regular collaboration ensured alignment, with stakeholder interviews guaranteeing subject matter expertise and original insights.
We produced monthly LinkedIn content, including long-form articles, posts, and social assets with bespoke graphics and motion design. Our approach positioned ALMA as a trusted voice in the commercial property law sector, making complex topics accessible and engaging. By maintaining consistency and quality, we helped ALMA strengthen their brand identity and build meaningful connections with their audience.
“We love working with Citra Content. With their help, we’ve been able to establish ourselves with a unique proposition in our industry.”
James Earl, Operations Director, ALMA Consulting
The outcome
Through a consistent stream of expert-led content, ALMA has firmly established its brand identity, differentiating itself from competitors. Their LinkedIn following grew by 3000% within months, increasing engagement and visibility. They also saw improved rankings for core industry keywords, enhancing their organic search presence.
The refined brand voice and content strategy have helped ALMA attract the right audience, strengthen industry credibility, and generate new business opportunities. What was once an untapped channel is now a key driver of brand awareness and client engagement. By effectively telling their story, ALMA is now rightly seen as a leader in their niche.
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