Blog content for Endurance Warranty
The client
From their HQ in Chicago, Illinois, Endurance Warranty helps drivers across the US save serious money on the cost of unexpected repair bills. They’re rated by experts as the best extended warranty provider in America, with thousands of five star Trustpilot reviews from happy customers to back it all up.
The project
Endurance first came to us in 2020, looking for help with their blog content. They didn’t have a content team in-house, so they needed someone who could plug-in and work seamlessly with existing staff. Their main goals were to improve customer resources and organic search visibility with high quality, journalistic content written for an American demographic.
Our writers are more than comfortable with a wide range of topics, and automotive is certainly one of them. We set to work getting to grips with the Endurance Warranty project management software, then carried out a full analysis of current blog content to figure out where the gaps were.
The work
Over the course of five plus years, we’ve helped the Endurance Warranty team completely transform their content offering with thoroughly researched guides, explainers, and how-tos. Everything we produce is conducted with journalistic integrity, written in a US-centric tone, and wrapped up with a clear call to action.
We work closely with the Endurance Warranty marketing team, staying in touch throughout the month via their project management software, plus regular calls. For them, the process couldn’t be simpler: they brief us on what they’d like to rank for, then we do the research and write up the drafts. After everything’s been through the approval process, all that’s left to do is upload it.
“Citra Content are phenomenal to work with! They’ve helped us elevate our content and SEO strategy in a short time and it’s been a pleasure to work closely with them. I highly recommend working with them!”
Alondra Segoviano, Marketing Specialist, Endurance Warranty
The outcome
We’ve developed a fantastic relationship with the team over at Endurance Warranty, making them one of our longest-standing clients. They’re always happy with the work that we deliver, giving glowing feedback on the overall quality of content, as well as our accuracy in conveying ever-evolving marketing messages.
By producing regular blog posts on a wide variety of topics, Endurance Warranty are doing everything they can to comply with Google’s EEAT guidelines, and the improved search engine ranking speak for themselves. Site traffic via content is only ever on the increase, resulting in more customer leads and better brand equity.
Get in touch to find out how we can help with your next project.
